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"Gallerist Stephen Bulger, who also owns Toronto’s Stephen Bulger Gallery, started the platform FFOTO [previously FFOTOIMAGE] to make online sales exclusively for photographs, sourcing art only from colleagues and collectors he knows and trusts. “We want to make sure we’ve got firm control over the quality of what goes on the site and the accuracy of what we’re offering,” he says."
The Clarion List, November 2017
"Possibly the most fascinating of Bulger’s endeavours is his most recent website - FFOTO [previously FFOTOIMAGE] - which serves as both an online gallery and an e-commerce platform. Developed with the same fervour and enthusiasm as his preceding gallery, FFOTO represents a new and innovative way of connecting ‘the makers’ with ‘the consumers’."
Distillery District Magazine, April 2017
“I’ve been noticing an uptick in the volume of sales my gallery has made online,” says Stephen Bulger, founder of Stephen Bulger Gallery in Toronto, adding that these sales come from all over the world.
This got Bulger thinking, and the result is FFOTO.com [previously FFOTOimage.com], a new e-commerce photography platform complete with virtual galleries, set to launch in November 2016. Featuring work from Bulger’s physical gallery inventory, it adds an innovative bonus – photographers and prints that are represented by other galleries."
British Journal of Photography, October 2016
“We really wanted to take a boutique approach, focusing on one discipline,” D’Arville says. The difference: FFOTO is an online platform and marketplace. Everything’s for sale, “and museum-quality,” he says, “even the inexpensive things.” Transparency around pricing is a priority for D’Arville, as is debunking collecting as a “rarefied thing” for those first-time buyers just entering the market. “We’re looking to nurture confidence in making that first step,” he says.